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Introduction to Email Marketing

What is email marketing?

Email marketing is the promotion of goods and/or services via email. Since Joomag is an all-in-one platform, it provides its users with all the necessary tools for email marketing, like contact lists in the CRM, customizable email templates, and email campaigns.

Email Campaigns

An email campaign is a targeted and coordinated set of email messages sent to a specific list of people with a concrete call to action, e.g., sign up, download, or make a purchase with a provided coupon. Campaigns connect you with your audience, promote your brand, and increase sales. Check out this article to learn how easy it is to send email campaigns with Joomag.

Campaign types

With Joomag, you have three campaign types:

  • Standard Campaign enables you to send emails directly to your readers' inboxes. They can open your publications, preview certain pages, and purchase your content when they're ready.

  • Single Publication is a campaign where you can send out a free copy of a single publication. Readers will receive the free copy in their inboxes.

  • Complimentary Subscription enables you to send out free subscriptions. Readers will receive the subscriptions in their inboxes. They can open and read both current and upcoming publications for the specified period.

Email settings

Define the default settings for your email campaigns and create campaign presets to make your job a lot easier.

Joomag blog: Explore the anatomy of an email marketing campaign in Joomag’s guide to email marketing in our blog.

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