--- title: Working with the contact properties description: Joomag helps you collect all the information about your readers and subscribers. That information can be easily found in your CRM under the contact properties. You can use it to, for example, Convert --- [Skip to content](https://help.joomag.com/migration/knowledge/working-with-the-contact-properties#main-content) English Show submenu for translations [![joomag logo blue-3.png\]](https://help.joomag.com/hs-fs/hubfs/joomag%20logo%20blue-3.png?height=29&name=joomag%20logo%20blue-3.png)](https://joomag.com) - [Joomag Blog](https://help.joomag.com/blog) Open main navigation Close main navigation - [Joomag Blog](https://help.joomag.com/blog) - English Show submenu for translations - [Contact us](mailto:support@joomag.com) [Contact us](mailto:support@joomag.com) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.joomag.com/migration/knowledge?hsLang=en) 2. 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[Integrations](https://help.joomag.com/migration/knowledge/integrations?hsLang=en#main-content) - [SSO](https://help.joomag.com/migration/knowledge/integrations?hsLang=en#sso) # Working with the contact properties Joomag helps you collect all the information about your readers and subscribers. That information can be easily found in [your CRM](https://app.joomag.com/Backend/ControlPanel/CRM/Contacts/index.php) under the **contact properties**. You can use it to, for example, - Convert your readers to subscribers - Understand their needs and demands to use that information towards improving the content of your digital publications and much more For that purpose, you can use [fully our custom forms](https://intercom.help/joomag/en/articles/5651820-introduction-to-forms) in your publications (embed them right in the publication or make them pop up from or on the desired page). On the other hand, once your reader subscribes to your publications or you [import a contact list](https://intercom.help/joomag/en/articles/5632803) all the information is being shown in the contact properties: ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio463458728bd34ce838e17fd31cd77f256edadf0cd-207d-4f0e-a8d0-bd92e93a79bb-1.png) Moreover, you can apply filtration and view only the needed information. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio4634687129ca53a9cf9461a30e1c4c2bdContact+properties+filtration-1.gif) It's also possible to **Delete** or **Edit** the contact properties. To do that make sure you are [logged in](https://community.joomag.com/knowledge/log-in-to-joomag) to your Joomag account and go to the [CRM](https://app.joomag.com/Backend/ControlPanel/CRM/Contacts/index.php). 1. Click on the **Settings ⚙** button in the upper-right corner 2. You will see both predefined and newly created contact properties 3. Hover the pointer over the newly created field to **Edit** or **Delete** it **Note**: The predefined properties are written in a lighter color. You cannot modify them. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio463474509d6ddd95f9f2976d76cfd78fc+edit+or+delete+properties-1.gif) - Click the **Edit** button to rename the contact property. Change the **label name** and **Save** the changes. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio4634766178f1b88ea4ad61ff031bbae99Edit+contact+properties-1.gif) - Click **Delete** to remove the property from your CRM. Please note that you will first need to [**the form**](https://community.joomag.com/knowledge/edit-field-settings-in-the-form-builder) you have used it in. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio463479702f79aa02bc788351fa90c3b1bdelete+contact+properties-1.gif)  Copyright © 2026, Joomag, Inc.