---
title: View video and audio performance
description: "With Joomag's new analytics you receive detailed statistics on your Audience, Content, Reader Behavior, and Acquisition. The Reader Behavior contains several sections: Engagement, Video and Audio perf"
---

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# View video and audio performance

With Joomag's new analytics you receive detailed statistics on your **Audience**, **Content**, **Reader Behavior**, and **Acquisition**. The **Reader Behavior** contains several sections: **Engagement**, **Video** and **Audio performance**, **Link performance**, **Reading progress**, and **Retention**. In this article, you'll see what information the **Video** and **Audio performance** contains.

To see detailed information on the performance of video and audio do the following:

**1.** Navigate to **Analytics** on the left sidebar.

![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio5234663046b2ea10e127895c110e3315d6ced801b-e8db-4401-9932-47d6038daa18-Mar-02-2023-04-57-49-8887-PM.png)

**2.** Use the dropdown menu on the right to select the **Behavior** section. Proceed to the **Video** and **Audio performance** section.

![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio451862920c20696253d6b009d7153d68fEN_AnalyticsVideoPerformance-1.png)

**3.** Proceed to the main filters.

- First, insert the collection name for which you wish to see the Video and Audio Performance.
- Now, specify the date range to filter the data. You'll see the last seven days' range by default, simply click the date and choose whatever day you need.

![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio5234448704a328dd01638487f8fe9b56b045e1038-7402-428b-9e75-30df8bcb95e2-Mar-02-2023-04-57-51-0456-PM.png)

**Note**: If you want to check the analytics for a specific reader from your CRM you can also enter his email address in the **Reader** field. You can also use [filters and segmentation](https://community.joomag.com/knowledge/joomag-analytics-filters-and-segments) to get in-depth analytical data.

**Important**: The advanced search feature in the Analytics is available only for the **brand new** plans. If your current plan does not support this feature feel free to contact our**[Customer Success](mailto:success@joomag.com)** team for account migration assistance.

**4.** Choose **Primary Dimensions.**

**Note:** The Primary Dimension is **Video**, which means you review the abovementioned criteria in accordance with your videos. You can click the dropdown and select **Audio** instead.

![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio40058710963d27c3aa946b830cb41a6131NluAnVPPvzbwUYcOx1Id1QbmBAz6v4_u-e=download-1.png)

**5.** Choose a **Secondary Dimension** if needed.

![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio400587113ea3a883b74bbeb61e67810801cn9qZhc02yX6rCNNXXcYpQVb8VcrPZaY-e=download-1.png)

The **Secondary Dimensions** are as follows:

- **Country:** Reader registered in this country.
- **City:** Reader registered with this city.
- **Continent:** Reader registered in this continent.
- **Device Category:** Device type, namely Desktop, Mobile, or Tablet.
- **Mobile Device Branding:** Device manufacturer or branded name such as Samsung, HTC, Verizon, etc.
- **Mobile Device Info:** The exact model name of the device.
- **Mobile Device Marketing Name:** The marketing name for this device, if there is any, e.g. Pearl (Blackberry)
- **Mobile Device Model:** Device model, e.g. Nexus S
- **Browser:** The browser used by readers to view the publication.

**6.**  Review the detailed information of the performance of video and audio according to the following criteria:

![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio451864464a43b63ce010158d6c9a8dbddEN_AnalyticsVideoDimension-1.png)

- **Total Plays:** The number of plays of the specified video/audio.  
  (Total sub-header)
- **Unique Plays**: The number of readers who played the specified video/audio at least once during the selected date range.  
  (Total sub-header)
- **Avg. Play Time:** The average length of playing time of the specified video/audio per reader.  
  (Avg. sub-header)
- **Total Play Time:** Total play time of the specified video/audio during the selected date range.  
  (Total sub-header)
- **Length:** The length of the specified video/audio.  
  (Total sub-header)
- **Avg. Completion Rate:** The average percentage of times a reader completes watching/listening to the specified video/audio. It's the number of times the reader completes watching/listening to video/audio divided by the number of total plays.  
  (Avg. sub-header)

Proceed to the other sections to get the maximum of your analytics.

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