With Joomag's new analytics you receive detailed statistics on your Audience, Content, Reader Behavior, and Acquisition. The Reader Behavior contains several sections: Engagement, Video and Audio performance, Hotspots performance, Reading progress, Retention, Feedback stats and Feedback comments. In this article, you'll see what information the Hotspots performance contains.
To see hotspots performance by a number of clicks and a number of readers who click the hotspot do the following:
1. Navigate to Analytics on the left sidebar.
2. Use the dropdown menu on the right to select the Behavior section. Proceed to the Hotspots performance section.
3. Proceed to the main filters.
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First, insert the collection name for which you wish to see the Hotspots performance.
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Now, specify the date range to filter the data. You'll see the last seven days' range by default, simply click the date and choose whatever day you need.
Note: If you want to check the analytics for a specific reader from your CRM you can also enter his email address in the Reader field. You can also use filters and segmentation to get in-depth analytical data.
Important: The advanced search feature in the Analytics is available only for the brand new plans. If your current plan does not support this feature feel free to contact our Customer Success team for account migration assistance.
4. Choose Primary Dimensions.
5. Choose a Secondary Dimension if needed.
The Secondary Dimensions are as follows:
- Reader: Email of the reader
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Country: Reader registered in this country.
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City: Reader registered with this city.
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Continent: Reader registered in this continent.
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Device Category: Device type, namely Desktop, Mobile, or Tablet.
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Mobile Device Branding: Device manufacturer or branded name such as Samsung, HTC, Verizon, etc.
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Mobile Device Info: The exact model name of the device.
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Mobile Device Marketing Name: The marketing name for this device, if there is any, e.g. Pearl (Blackberry)
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Mobile Device Model: Device model, e.g. Nexus S
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Browser: The browser used by readers to view the publication.
6. Review hotspots performance according to the following criteria:
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Total Clicks: The number of clicks on a hotspot. Repeated clicks on a single hotspot are counted.
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Unique Clicks: The number of readers who clicked on the specified hotspot at least once during the selected date range.
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Proceed to the other sections to get the maximum of your analytics.
Learn more about our new analytics.