---
title: Introduction to Email Templates
description: "In Joomag, you'll find two types of email templates: Standard campaign templates and System templates. Standard campaign templates are fully customizable preformatted email templates that you can use"
---

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1. [Help Center](https://help.joomag.com/knowledge?hsLang=en)
2. [Email Marketing](https://help.joomag.com/knowledge/email-marketing?hsLang=en)
3. [Campaign Basics](https://help.joomag.com/knowledge/email-marketing?hsLang=en#campaign-basics)

# Introduction to Email Templates

In Joomag, you'll find two types of email templates: **Standard campaign templates** and **System templates**.

**Standard campaign templates** are fully customizable preformatted email templates that you can use to [create](https://help.joomag.com/knowledge/create-a-standard-campaign-email-template?hsLang=en) and [send](https://help.joomag.com/knowledge/send-a-standard-campaign?hsLang=en) standard email campaigns quickly and easily.

Joomag has templates for different occasions and specialities that can help to create an email you envision, send out a campaign, and increase your sales.

![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio4038990392e99b12d90e772436c694c9f1XkVx7cgEcgcw_QAZ09unZ4RZvz0YoaJE-e=download-1.png)

**System templates** are the preformatted emails that are automatically generated by the system after a new collection is created. There are five types of system templates per collection.

- **New published edition**: The Newly published edition is used to notify active subscribers about a new publication. This template is used only if you have enabled either a free or paid subscription on the collection. However, you can choose whether to notify or not the subscribers when pushing the publication live.
- **Subscription confirmation**: The template is sent to a reader once he/she subscribes to the publication. This template is used only if you have enabled either a free or paid subscription on the collection.
- **Single publication**: The template is used in the Email Marketing section when you send a "Single Publication" campaign.
- **Complimentary subscription**: The template is used in the Email Marketing section when you send a "Complimentary Subscription" campaign.
- **Publication notification**: The template is used to notify your contacts when you share a publication with them. This template is used when you manually grant access to a publication or use the Access Sharing Automation settings in the collection to notify specific contacts about newly published publications.

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