--- title: Get started with campaign statistics description: "Campaign statistics are one of the best ways to measure campaign effectiveness. Campaign statistics show the following data: the people you emailed how many of them opened your messages how many of th" --- [Skip to content](https://help.joomag.com/knowledge/get-started-with-campaign-statistics#main-content) English Show submenu for translations [![joomag logo blue-3.png\]](https://help.joomag.com/hs-fs/hubfs/joomag%20logo%20blue-3.png?height=29&name=joomag%20logo%20blue-3.png)](https://joomag.com) - [Joomag Blog](https://help.joomag.com/blog) Open main navigation Close main navigation - [Joomag Blog](https://help.joomag.com/blog) - English Show submenu for translations - [Contact us](mailto:support@joomag.com) [Contact us](mailto:support@joomag.com) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.joomag.com/knowledge?hsLang=en) 2. [Measure](https://help.joomag.com/knowledge/measure?hsLang=en) 3. [Analytics](https://help.joomag.com/knowledge/measure?hsLang=en#analytics) # Get started with campaign statistics Campaign statistics are one of the best ways to measure campaign effectiveness. Campaign statistics show the following data: - the people you emailed - how many of them opened your messages - how many of them clicked on your links - how many of them unsubscribed as a result of the email It also informs about any issues found with a contact's email address showing it in the Bounces section. Follow the steps to see the statistics of your executed campaigns: **1.** Click the **Email marketing** button on the left sidebar. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio40059441570bd013c1db37327a1fa107313GqEtpg7JW1xkXEozyDtHisRscaWS8EI-e=download-1.png) **2.** Click either on the campaign name or the **View** button to see the selected campaign's statistics. [![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio400594419729dcb82c7423ea672bf20571pf8IbI0JiRlNX1tPqjIFmRohHH-DSclX-e=download-1.png)](https://joomag.elevio.help/en/articles/686) **3.** On the opened page, you can see the following information related to the campaign: - **[General info](https://help.joomag.com/knowledge/campaign-statistics-general-info?hsLang=en):** The section contains general information related to the campaign. - **[Performance Stats](https://help.joomag.com/knowledge/campaign-statistics-performance-stats?hsLang=en):** The section **provides you with the overall picture of the campaign.** - **[Recipients](https://help.joomag.com/knowledge/campaign-statistics-recipients?hsLang=en):** The section shows all recipients the campaign was sent to, with a grouping by categories. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio4005944205c1487064fc7b8136d5e78101Y4BcZ7MAEof1WAo-qPOU5U2Q1Gbzi0QF-e=download-1.jpeg) Learn about each section by following the relevant links. - 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