- Help Center
- Measure
- Analytics
Get started with campaign statistics
Campaign statistics are one of the best ways to measure campaign effectiveness. Campaign statistics show the following data:
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the people you emailed
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how many of them opened your messages
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how many of them clicked on your links
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how many of them unsubscribed as a result of the email
It also informs about any issues found with a contact's email address showing it in the Bounces section.
Follow the steps to see the statistics of your executed campaigns:
1. Click the Email marketing button on the left sidebar.
![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio40059441570bd013c1db37327a1fa107313GqEtpg7JW1xkXEozyDtHisRscaWS8EI-e=download-1.png)
2. Click either on the campaign name or the View button to see the selected campaign's statistics.
![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio400594419729dcb82c7423ea672bf20571pf8IbI0JiRlNX1tPqjIFmRohHH-DSclX-e=download-1.png)
3. On the opened page, you can see the following information related to the campaign:
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General info: The section contains general information related to the campaign.
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Performance Stats: The section provides you with the overall picture of the campaign.
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Recipients: The section shows all recipients the campaign was sent to, with a grouping by categories.
![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio4005944205c1487064fc7b8136d5e78101Y4BcZ7MAEof1WAo-qPOU5U2Q1Gbzi0QF-e=download-1.jpeg)
Learn about each section by following the relevant links.
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