--- title: "Campaign statistics: Performance Stats" description: One of the essential sections of the campaign statistics is its Performance Stats. The section provides you with general information on the campaign's effectiveness. To find the Performance Stats, fol --- [Skip to content](https://help.joomag.com/knowledge/campaign-statistics-performance-stats#main-content) - [English](https://help.joomag.com/knowledge/campaign-statistics-performance-stats) - [Español](https://help.joomag.com/es/knowledge/estadísticas-de-la-campaña-estadísticas-de-rendimiento) English Show submenu for translations [![joomag logo blue-3.png\]](https://help.joomag.com/hs-fs/hubfs/joomag%20logo%20blue-3.png?height=29&name=joomag%20logo%20blue-3.png)](https://joomag.com) - [Joomag Blog](https://help.joomag.com/blog) Open main navigation Close main navigation - [Joomag Blog](https://help.joomag.com/blog) - - [English](https://help.joomag.com/knowledge/campaign-statistics-performance-stats) - [Español](https://help.joomag.com/es/knowledge/estadísticas-de-la-campaña-estadísticas-de-rendimiento) English Show submenu for translations - [Contact us](mailto:support@joomag.com) [Contact us](mailto:support@joomag.com) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.joomag.com/knowledge?hsLang=en) 2. [Measure](https://help.joomag.com/knowledge/measure?hsLang=en) 3. [Analytics](https://help.joomag.com/knowledge/measure?hsLang=en#analytics) # Campaign statistics: Performance Stats One of the essential sections of the campaign statistics is its Performance Stats. The section provides you with general information on the campaign's effectiveness. To find the Performance Stats, follow the steps explained in the [Get started with campaign statistics](https://help.joomag.com/knowledge/get-started-with-campaign-statistics?hsLang=en) article. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio40059445182a14ac6dda7ade36c9e15db1ShdyLvLOxyR1lFMD7hJVHZrExgpyfoej-e=download-1.png) The section includes the following data: **Open rate:** The percentage of people who opened your email out of the people who were delivered your email. The section provides two types of rates: - **Unique opens:** The number of recipients who opened your email. - **Total opens:** The number of times your recipients opened your email. This includes multiple opens by the same recipient.![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio400594457a04b0eb8c2da9b22fe6453c01qtud0tgV7gPkMLNkvFcVYIUnFbV12jEg-e=download-1.png) - **Click rate:** The percentage of people who clicked a link in your email out of the people who were delivered your email. The section provides two types of rates: - **Unique clicks:** The number of recipients who clicked on a link in your email. - **Total clicks:** The number of times your recipients clicked on links in your email. This includes multiple clicks by the same recipient. - **Click-through rate:** The percentage of recipients who clicked a link in your email out of those who opened it.![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio400594464092098b7a3c41ea8298071341y1r7WmxvxHwZol53ME11woOtLrsHsUqd-e=download-1.png) - **Successful deliveries:** The number of people who received your email. - **Bounces:** The number of people whose email couldn't be found. - **Unsubscribes:** Quantity of subscribers who opted out of the email list. - **Spam reports:** The number of people who reported the message as spam. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio4005944688e4cfd2673b4853250e8e5351Qqrol8F0kcKZuYOu70vGvLGg1tfPzmHl-e=download-1.png) - [Email Marketing](https://help.joomag.com/knowledge/email-marketing?hsLang=en#main-content) - [Email Templates Basics](https://help.joomag.com/knowledge/email-marketing?hsLang=en#email-templates-basics) - 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