--- title: Audience Overview description: With Joomag's new analytics you receive detailed statistics on your Audience, Content, Reader Behavior, and Acquisition. In this article, you'll see what information the Audience Overview contains. To --- [Skip to content](https://help.joomag.com/knowledge/audience-overview#main-content) English Show submenu for translations [![joomag logo blue-3.png\]](https://help.joomag.com/hs-fs/hubfs/joomag%20logo%20blue-3.png?height=29&name=joomag%20logo%20blue-3.png)](https://joomag.com) - [Joomag Blog](https://help.joomag.com/blog) Open main navigation Close main navigation - [Joomag Blog](https://help.joomag.com/blog) - English Show submenu for translations - [Contact us](mailto:support@joomag.com) [Contact us](mailto:support@joomag.com) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.joomag.com/knowledge?hsLang=en) 2. [Measure](https://help.joomag.com/knowledge/measure?hsLang=en) 3. [Analytics](https://help.joomag.com/knowledge/measure?hsLang=en#analytics) # Audience Overview With Joomag's new analytics you receive detailed statistics on your **Audience**, **Content**, **Reader** **Behavior**, and **Acquisition.** In this article, you'll see what information the Audience Overview contains. To see the **Audience Overview** section follow these steps: **1.** Navigate to **Analytics** on the left sidebar. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio5234663046b2ea10e127895c110e3315d6ced801b-e8db-4401-9932-47d6038daa18-Mar-02-2023-04-56-44-0936-PM.png) **2.** Use the dropdown menu on the right to select the section. The **Overview** section will be displayed by default. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio4518813579bd5675a4fff0786ba4ba534EN_AnalyticsAudienceOverview-1.png) **3.** Proceed to the main filters. - First, insert the publication name for which you wish to see the audience overview. - Now, specify the date range to filter the data. You'll see the last seven days' range by default, simply click the date and choose whatever day you need. **Note**: If you want to check the analytics for a specific reader from your CRM you can also enter his email address in the **Reader** field. You can also use [filters and segmentation](https://community.joomag.com/knowledge/joomag-analytics-filters-and-segments) to get in-depth analytical data. **Important**: The advanced search feature in the Analytics is available only for the **brand new** plans. If your current plan does not support this feature feel free to contact our**[Customer Success](mailto:success@joomag.com)** team for account migration assistance. **4.** The chart below introduces the number of readers who accessed your publication within the specified time range. Each dot represents a day, hover over the dots to see how many readers viewed your publication on that specific day. Use the buttons **Week**/**Month** to view the number of readers for a broader period. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio40057716708254ae5d711555c080222a81Vk4A1GlV3A8xbDXG590G1Jih1CIgqI6Z-e=download-1.png) **5.** Scroll down to see the statistics on new and returning readers. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio400577176e389c355b71ef639e24c34a51yOyrJIABuWlbLPZEJC5ngRNfFsmW2DPa-e=download-1.png) - **Total readers**: The number of readers who had at least one session within the specified time range. This forms 100%. - **Returning Readers**: These reader accounts were created before the specified time range and viewed your publication after. Below, see the number of returning readers and their percentage out of total. - **New Readers:** The ones that were created during the specified period and viewed your publication for the first time. See the number of new readers and their percentage out of total. **6.** Lastly, analyze the numbers of sessions, page views, the average number of pages viewed and time spent. ![](https://help.joomag.com/hubfs/Knowledge%20Base%20Import/joomag.intercom-attachments-7.comio40057718338b1172ca8467db4aaf105191mrCksAXb89xrFdY-ldehq9ElrTzUJuCF-e=download-1.png) - **Sessions**: Each time reader views your publication a session is created. This number shows how many sessions were initiated within the time frame you specified above. - **Pageviews**: This is the total number of pages that were viewed during the specified time frame. Repeated views of a single page are counted as well. - **Page/Reader**: This metrics shows the average number of pages viewed by a reader. - **Avg. Time Spent per Reader**: This is the average session duration per reader in hh:mm:ss. Now you understand all the information in Audience Overview! Proceed to the other sections to get the maximum of your analytics. - [Email Marketing](https://help.joomag.com/knowledge/email-marketing?hsLang=en#main-content) - [Email Templates Basics](https://help.joomag.com/knowledge/email-marketing?hsLang=en#email-templates-basics) - [Standard Email Template Editor](https://help.joomag.com/knowledge/email-marketing?hsLang=en#standard-email-template-editor) - [Campaign Basics](https://help.joomag.com/knowledge/email-marketing?hsLang=en#campaign-basics) - [Publications](https://help.joomag.com/knowledge/publications?hsLang=en) - [Distribute](https://help.joomag.com/knowledge/distribute?hsLang=en#main-content) - [Private Sharing](https://help.joomag.com/knowledge/distribute?hsLang=en#private-sharing) - [Embed a Collection](https://help.joomag.com/knowledge/distribute?hsLang=en#embed-a-collection) - [URL Customization](https://help.joomag.com/knowledge/distribute?hsLang=en#url-customization) - [Embed a Specific Publication](https://help.joomag.com/knowledge/distribute?hsLang=en#embed-a-specific-publication) - [AI Tools](https://help.joomag.com/knowledge/distribute?hsLang=en#ai-tools) - [Collections](https://help.joomag.com/knowledge/collections?hsLang=en) - [For the Readers](https://help.joomag.com/knowledge/for-the-readers?hsLang=en#main-content) - [Managing Reader Account Data](https://help.joomag.com/knowledge/for-the-readers?hsLang=en#managing-reader-account-data) - [Publication Viewer](https://help.joomag.com/knowledge/for-the-readers?hsLang=en#publication-viewer) - [Mobile HTML5 Viewer](https://help.joomag.com/knowledge/for-the-readers?hsLang=en#mobile-html5-viewer) - [For Branded Mobile Applications Development](https://help.joomag.com/knowledge/for-branded-mobile-applications-development?hsLang=en#main-content) - [Android Branded Application](https://help.joomag.com/knowledge/for-branded-mobile-applications-development?hsLang=en#android-branded-application) - [iOS Branded Application](https://help.joomag.com/knowledge/for-branded-mobile-applications-development?hsLang=en#ios-branded-application) - [Viewer Customization](https://help.joomag.com/knowledge/viewer-customization?hsLang=en) - [Measure](https://help.joomag.com/knowledge/measure?hsLang=en#main-content) - [Analytics](https://help.joomag.com/knowledge/measure?hsLang=en#analytics) - [The Creative Studio](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#main-content) - [Images](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#images) - [Links](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#links) - [Crater Editor Basics](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#crater-editor-basics) - [Texts](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#texts) - [Lines and Shapes](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#lines-and-shapes) - [Slideshows](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#slideshows) - [Popups](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#popups) - [Library](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#library) - [Videos](https://help.joomag.com/knowledge/the-creative-studio?hsLang=en#videos) - [Forms](https://help.joomag.com/knowledge/forms?hsLang=en) - [Create](https://help.joomag.com/knowledge/create?hsLang=en) - [Engage](https://help.joomag.com/knowledge/engage?hsLang=en) - [FAQ](https://help.joomag.com/knowledge/faq?hsLang=en) - [CRM](https://help.joomag.com/knowledge/crm?hsLang=en#main-content) - [Filters](https://help.joomag.com/knowledge/crm?hsLang=en#filters) - [Contacts](https://help.joomag.com/knowledge/crm?hsLang=en#contacts) - [Lists](https://help.joomag.com/knowledge/crm?hsLang=en#lists) - [Managing Account Data](https://help.joomag.com/knowledge/managing-account-data?hsLang=en#main-content) - [Users](https://help.joomag.com/knowledge/managing-account-data?hsLang=en#users) - [Payments](https://help.joomag.com/knowledge/managing-account-data?hsLang=en#payments) - [Billing](https://help.joomag.com/knowledge/managing-account-data?hsLang=en#billing) - [Account Settings](https://help.joomag.com/knowledge/managing-account-data?hsLang=en#account-settings) - [Integrations](https://help.joomag.com/knowledge/managing-account-data?hsLang=en#integrations) - [User Settings](https://help.joomag.com/knowledge/managing-account-data?hsLang=en#user-settings) - [Troubleshooting](https://help.joomag.com/knowledge/troubleshooting?hsLang=en) - [Edu accounts](https://help.joomag.com/knowledge/edu-accounts?hsLang=en) - [Integrations](https://help.joomag.com/knowledge/integrations?hsLang=en#main-content) - [SSO](https://help.joomag.com/knowledge/integrations?hsLang=en#sso) Copyright © 2026, Joomag, Inc.