With Joomag's new analytics you receive detailed statistics on your Audience, Content, Reader Behavior, and Acquisition. The Reader Behavior contains several sections: Engagement, Video and Audio performance, Link performance, Reading progress, Retention. In this article, you'll see what information the Link performance contains.

Note: This feature is available with our Scale and Enterprise plans.

To see links performance by a number of clicks and a number of readers who click the link do the following:

1. Navigate to Analytics on the left sidebar.

2. Use the dropdown menu on the right to select the Behavior section. Proceed to the Link performance section.

3. Proceed to the main filters.

  • First, insert the collection name for which you wish to see the Link performance.

  • Now, specify the date range to filter the data. You'll see the last seven days' range by default, simply click the date and choose whatever day you need.

4. Choose Primary Dimensions.

Note: The Primary Dimension is External Link, which means you review the abovementioned criteria in accordance with external links. You can click the dropdown and select Internal Link instead.

5. Choose a Secondary Dimension if needed.

The Secondary Dimensions are as follows:

  • Country: Reader registered in this country.

  • City: Reader registered with this city.

  • Continent: Reader registered in this continent.

  • Device Category: Device type, namely Desktop, Mobile, or Tablet.

  • Mobile Device Branding: Device manufacturer or branded name such as Samsung, HTC, Verizon, etc.

  • Mobile Device Info: The exact model name of the device.

  • Mobile Device Marketing Name: The marketing name for this device, if there is any, e.g. Pearl (Blackberry)

  • Mobile Device Model: Device model, e.g. Nexus S

  • Browser: The browser used by readers to view the publication.

6. Review links performance according to the following criteria:

  • Total Clicks: The number of clicks on a link. Repeated clicks on a single link are counted.
    (Total sub-header)

  • Unique Clicks: The number of readers who clicked on the specified link at least once during the selected date range.
    (Total sub-header)

Proceed to the other sections to get the maximum of your analytics.

Learn more about our new analytics.

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