In Joomag, you'll find two types of email templates: Standard campaign templates and System templates.

Standard campaign templates are fully customizable preformatted email templates that you can use to create and send standard email campaigns quickly and easily.

Joomag has templates for different occasions and specialities that can help to create an email you envision, send out a campaign, and increase your sales.


System templates are the preformatted emails that are automatically generated by the system after a new collection is created. There are five types of system templates per collection.

  • New published edition: The Newly published edition is used to notify active subscribers about a new publication. This template is used only if you have enabled either a free or paid subscription on the collection. However, you can choose whether to notify or not the subscribers when pushing the publication live.

  • Subscription confirmation: The template is sent to a reader once he/she subscribes to the publication. This template is used only if you have enabled either a free or paid subscription on the collection.

  • Single publication: The template is used in the Email Marketing section when you send a "Single Publication" campaign.

  • Complimentary subscription: The template is used in the Email Marketing section when you send a "Complimentary Subscription" campaign.

  • Publication notification: The template is used to notify your contacts when you share a publication with them. This template is used when you manually grant access to a publication or use the Access Sharing Automation settings in the collection to notify specific contacts about newly published publications.

Note: You can customize system templates starting from the Grow Plan.

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